Name development ⋅ Brand Strategy ⋅ Visual Identity ⋅ UX/UI
Reltora is a startup company from Palm Beach, Florida aiming to take advantage of the technology to reduce considerably the costs associated with selling or buying a property.
Since a lot of the business is happening online, the logo was developed to be highly flexible and simple enough to be easily displayed on mobile devices.
The negative space of the letters "L" and "T" creates a rectangular shape that depicts an entrance that symbolizes the start of a journey. This suggestion recalls the imagination of the audience and let people make up their own story, which increases the logo's memorability.
The website displays listed properties from the MLS database, enabling users to see all listed properties in their preferred area and view property details.
A variety of unique icons was developed to make information easy to find and well organized.
Divided in two, the home page has a search area to prompt users to search for listed properties and it also has a call-to-action that describes how much money can be saved when dealing with Reltora.