Brand Strategy ⋅ Visual Identity ⋅ UX/UI
Reltora is a Palm Beach startup using technology to significantly reduce the cost of buying or selling property.
With most of the business conducted online, the logo was designed to be flexible and mobile-friendly.
The negative space in the “L” and “T” forms a doorway—symbolizing the beginning of a journey and inviting personal interpretation, making the logo more memorable.
The website displays properties from the MLS database, allowing users to browse listings in their preferred area and view property details.
A custom icon set was developed to make information easy to find and well organized.
Split into two sections, the home page features a search tool for listed properties and a call to action that highlights how much money users can save by choosing Reltora.